In Online Marketing Every Little Change Helps

In Online Marketing Every Little Change Helps.

Once you have your website set up and ready to sell it is not the end of making changes to it. Don't only look at aesthetics or ease of navigation. The web page you design may look pretty, have good sales copy and be easy to navigate, which are all very important, but may still bring nothing in revenue or merely breakeven. On the other hand it may sell well from the start.

Whatever the scenario, the next step you should put your online venture through is testing. This will help you establish real knowledge about what works best for your business and ultimately turn visitors into buyers and increase conversion. No more assumptions, you will learn how to make your business succeed by testing it inside-out.

Testing, in regard to online marketing, is a broad field. The first element which must be tested and tweaked is the web site itself:

1. Headline Text
2. Headline Size or Colour
3. Subheading
4. Unique Value Proposition
5. Link Text
6. Button Text
7. "Call to Action" Text
8. Background Colour
9. Logo Colours or Design
10. Additional or Fewer Images
11. Number of Text Columns
12. Column or Page Width
13. Sequence of Page Copy

The list doesn't end there. There are many more elements of your online venture that needs testing and if you don't do it, chances are that you will lose visitors, customers, serious money and your own time and energy. And that is not your goal.

I have put together an ebook which further explains what you should test and how to automate this process. It will be available for download within a couple of days.