Bricks And Mortar Goes Online.

I clapped my hands when I read this article, it's so encouraging! And it proves that when marketing online, assume nothing, test everything. There will be more about testing (web site, headlines, sales copy, email campaign) in the future posts, but in the meantime please read this tale of one pharmacy employee in Texas who persuaded his boss to set up a web site HealthyLifePharmacy.com and where did it lead him. Click here.